ALLY BANK x TIME
GIVING BACK
ALLY BANK x TIME
Purpose in Motion:
Honoring automotive leaders who uplift their communities.
CASE STUDY:
In a powerful collaboration between Ally Bank and TIME, we produced the video campaign for the prestigious "Dealer of the Year" initiative, honoring automotive dealership owners for their exceptional philanthropy and community service. Moving beyond traditional corporate spotlights, the project focused on the deeply human stories of local business leaders dedicating their resources to giving back and uplifting people in need. By capturing the authentic spirit of this partnership through purpose-driven storytelling, we delivered a resonant, emotionally engaging campaign that highlighted real-world generosity. The work successfully celebrated these community pillars while driving massive digital reach, ultimately generating over 3 million impressions for the dual-brand initiative.