WIDOW JANE WHISKEY
SUMMER NIGHTS
WIDOW JANE WHISKEY
Spirits in the City:
Where premium whiskey meets the electric thrill of a night out.
CASE STUDY:
For small-batch whiskey maker Widow Jane, we captured the electric pulse of a hot New York City summer night in a playful, vibe-driven campaign starring creator Walter Masterson. Harnessing Masterson’s massive digital audience of over 4.8 million followers across TikTok and Instagram, we crafted a spontaneous, highly kinetic narrative that follows him on a fast-paced urban adventure. The piece leans into raw atmosphere and authentic energy, translating the visceral feeling of an unforgettable night out into a captivating visual story. By seamlessly integrating the premium whiskey into this experiential context, we delivered a high-energy campaign that celebrates the thrill of the city and the unforgettable moments forged along the way.
